Reference
What changed
Names and features that moved on since many courses and notes were written. Use the new name in interviews, and mention the old one to show you know both. Checked against Adobe documentation on 23 October 2026.
Renamed or replaced
| Area | Old | Now | When | What it means · source |
|---|---|---|---|---|
| Adobe (company-wide) | Adobe CX Enterprise | Announced Apr 2026 (Summit) | The umbrella name for Adobe's customer experience products. Product names such as AEP, AJO and Analytics stay the same. Expect "CX Enterprise" in job ads and new docs. Adobe news: CX Enterprise Coworker | |
| Adobe (company-wide) | CX Enterprise Coworker (plus AI Assistant inside existing apps) | GA June 2026 | Coworker plans and runs multi-step work from a goal and returns results for approval. AI Assistant is still the chat interface for agents inside AEP, AJO and the other existing apps. Adobe news: Coworker general availability | |
| Tags | Tags (Adobe Experience Platform Tags) | Jul 2021 | Same product. Interviewers still say "Launch"; docs and the UI say Tags. Tags terminology updates | |
| Tags | Event forwarding | Jul 2021 | Server-side forwarding of Edge Network data to other vendors. Tags terminology updates | |
| Tags / Web SDK | Datastreams | Jul 2021 | The server-side setting that routes Web SDK data to AEP, Analytics, Target and others. Tags terminology updates | |
| Tags / Web SDK | Adobe Experience Platform Assurance | 2021 | The session-based validation tool for Web and Mobile SDK events. Assurance overview | |
| AEP / RTCDP | Audience Builder | GA 2026; old builder deprecated early 2027 | The new audience rule builder is generally available. The old Segment Builder and its toggle are due to be removed in early 2027, so learn Audience Builder. Audience / Segment Builder guide | |
| AJO | Channel configurations | Aug 2024 | The reusable sender setup (subdomain, IP pool, sender name and address, marketing or transactional). AJO release notes 2024 | |
| AJO | Engageable Profiles | Sep 2024 | The licence metric for profiles you can engage. AJO release notes 2024 | |
| AJO | Decisioning | Oct 2024 | The current offer engine (decision items, selection strategies, ranking). The older Decision management (offer decisioning) is now legacy, with migration tools. AJO decision items | |
| AJO | One Action activity | Mar 2026 | You add a single Action activity and pick the channel inside it. Use the Action activity | |
| AJO | Optimize activity (path experimentation, path targeting, conditions) | Apr 7, 2026 | Branching now lives in Optimize, which also lets you A/B test whole journey paths. AJO release notes 2026 | |
| AJO | Mobile Message | May 20, 2026 | One channel for text-based mobile messages. Create a Mobile message | |
| AJO | Generate Content | Jul 30, 2026 | The generative AI feature for writing subject lines, copy and images. AJO release notes 2026 | |
| AJO | Event Mappings | Sep 2026 | Where you configure unitary and business events for journeys. AJO release notes 2026 | |
| AJO | "Custom Action / Data source timeout" | Sep 2026 | The alternative path label after a custom action or data source call fails. AJO release notes 2026 | |
| AJO | "Journey creation with AI" in the Coworker rail | Oct 2026 (coming soon) | Describe a journey in plain language and get a draft to review. AJO release notes | |
| CJA | Segments | Apr 2025 | CJA now uses the same word as Adobe Analytics. Older tutorials still say filters. CJA 2025 release notes | |
| CJA | Self-service stitching in the Connections UI | 2026 | You enable field-based (Select and up) or graph-based (Prime and up) stitching yourself on a dataset in a connection. CJA stitching overview | |
| Marketo | Marketo Engage plus Adobe Marketo Optimizer | Sep 2026 | Marketo Optimizer is a new AI product that sits alongside Marketo Engage; it is not a rename. Adobe blog: Marketo Optimizer |
Retired or being retired
| Area | Feature | Status · source |
|---|---|---|
| Analytics | Reports & Analytics | Discontinued Jan 17, 2024. Use Analysis Workspace. Source |
| Analytics | Classification importer | Deprecated after Aug 31, 2026. Use classification sets. Source |
| Analytics | Classification rule builder (legacy classifications) | Deprecated after Feb 28, 2027. Move to classification sets. Source |
| Analytics | Analytics 1.4 APIs | Discontinued Aug 31, 2026. Use the 2.0 APIs. Source |
| Analytics / CDA | Device graph (Co-op and private graph) | Discontinued Dec 31, 2025. Cross-device work moves to field-based stitching or CJA. Source |
| AJO | Batch audiences in Audience Qualification and Exit criteria | Deprecated Sep 2026. Use streaming audiences there. Source |
| AJO | Audience Composition audiences without a primary identity | Stop working in journeys from Oct 2026. Make sure every composed audience has one. Source |
| AJO | Datasets kept forever | New guardrail from Oct 1, 2026: 90 days in the profile store and 13 months in the data lake for AJO system datasets. Source |
Corrected on this site
Points on the build pages that were updated in this review.
- AEP. Profile needs a primary identity field; after a schema has ingested data only additive changes are allowed. Sandbox tooling does not copy source credentials or labels, and datasets arrive with Profile off. Dev sandboxes are capped at 10% of licensed profiles and both sandbox types can be reset.
- RTCDP. Audience Builder replaces Segment Builder. Batch evaluation runs every 24 hours or on demand. Changing the default merge policy does not move existing audiences. Consent-policy availability depends on licence.
- Tags. Library states are Development, Submitted, Approved, Published. Republishing an older library only works for the five most recent (Adobe-managed host, Archive off). Default consent "pending" holds events locally; the default setting is "in".
- Analytics. IP exclusion is forward-only, up to 50 IPs, and the hits still appear in Data Feeds and still bill as server calls. Classification sets replace legacy classifications. Web SDK eVars use xdm._experience.analytics.customDimensions; unmapped fields arrive as context data (a.x.*).
- AJO. Optimize replaces Condition. Test mode really sends to test profiles; dry run uses real profiles and sends nothing; simulation uses temporary profiles. Live journeys are read-only apart from names. Hard bounces and complaints are suppressed immediately, soft bounces after retries. Decisioning replaces Decision management. Mobile Message replaces SMS.
- CJA. "Filters" is now "segments". Stitching is self-service; field-based needs Select, graph-based needs Prime.
- Target. Properties and enterprise permissions are Target Premium only. QA traffic is kept out of Target's live report, but with A4T it goes into the live report suite.
- AEM. Pipeline types now include full-stack, front-end, web tier config, config (CDN, log forwarding) and Edge Delivery config.
- Marketo. Salesforce sync pauses five minutes between cycles; only leads, contacts and campaigns sync both ways.