Phases 6–9 · QA/UAT → Go-live → Hypercare → Closure

The same gates apply to every tool: QC checklist executed and UAT signed off, production cutover, a hypercare window, then a handoff pack.

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6. QA / UAT

Gate: QC checklist executed — UAT sign-off

Tool	What to do
AEP	Row-count reconciliation, null/duplicate SQL, identity spot-checks, blocked-activation test	Done
Adobe Analytics	SDR validation; reconciliation with source systems	Done
Launch (Tags)	Debugger/Assurance, cross-browser, opt-out test, performance	Done
Marketo	Test-lead walkthrough, rendering, two-way sync	Done
RTCDP	Precedence tests, consent exclusion, blocked activation, small-audience export	Done
AEM	Accessibility, SEO, performance, cache, broken links	Done
Target	Flicker, metric on every variant, audience bucketing	Done
AJO	Test mode on every branch, proofs, dry run, consent and cap tests	Done
CJA	Reconcile with Analytics/source; stitching spot-check; access test	Done

Gate: Production cutover — Go-Live sign-off

Tool	What to do
AEP	Promote via sandbox packages; start Prod dataflows	Done
Adobe Analytics	Cut over (parallel run if migrating)	Done
Launch (Tags)	Publish to Prod with rollback; remove old tags	Done
Marketo	Activate campaigns; domain warm-up	Done
RTCDP	Activate Wave 1 audiences	Done
AEM	DNS/CDN cutover; redirects	Done
Target	Activate first activities	Done
AJO	Phased activation; IP warm-up	Done
CJA	Share projects; schedule reports	Done

Gate: Daily monitoring; fixes — Hypercare Exit sign-off

Tool	What to do
AEP	Dataflow failures, ingestion lag, profile counts	Done
Adobe Analytics	Data anomalies, broken variables	Done
Launch (Tags)	Beacon errors, duplicate hits, page speed	Done
Marketo	Deliverability, sync errors	Done
RTCDP	Match rates, sync failures, audience size drift	Done
AEM	Error logs, cache, author issues	Done
Target	Traffic split, page performance	Done
AJO	Bounces, complaints, step-event errors	Done
CJA	Ingestion lag, data view issues	Done

Gate: Handoff pack: runbooks, access list, training, open backlog

Tool	What to do
AEP	Runbook for failed dataflows and schema changes; final SDR; access list; training	Done
Adobe Analytics	SDR handoff, Workspace training, governance cadence	Done
Launch (Tags)	Property documentation, publishing process, audit schedule	Done
Marketo	Program templates, operations runbook, SLA review	Done
RTCDP	Audience naming and ownership guide; destination runbook; governance doc	Done
AEM	Author training, component docs, release process	Done
Target	Results repository, roadmap process, governance	Done
AJO	Journey catalog, template library, deliverability runbook, training	Done
CJA	Data dictionary, project catalog, access model	Done

#	Tool	Configuration	Depends on	Output	Phase
23	All tools	End-to-end test: one synthetic person from web visit → profile → audience → journey → report	1–22	End-to-end test log	QA / UAT
24	All tools	Go-live in waves; hypercare monitoring across dataflows, activations, journeys, tags	23	Go-Live and Hypercare Exit sign-offs	Go-live & hypercare
25	All tools	Handoff: runbooks, SDR/SDD final versions, access list, training, backlog	24	Closure and handoff pack	Closure

What happens in UAT?

Business users test agreed scenarios against acceptance criteria in a production-like environment, log defects, and sign off when criteria are met.

What is in a go-live plan?

Cutover steps and owners, timing, rollback plan, communication, smoke tests after launch and who approves go/no-go.

What is hypercare?

A 2–4 week period of heightened support after go-live where the delivery team monitors daily and fixes issues before steady-state support takes over.

What goes into a handoff pack?

Runbooks, final SDR/SDD, access list, training materials, open backlog and support contacts.

A critical defect appears on launch day. What do you do?

Assess impact, decide fix-forward or rollback with the sponsor, communicate, then run a root-cause review.