Reference

Reference

Key terms and sources

109 key terms across all tools and skills, each linked to the official Adobe or Tableau documentation page.

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AEP

Term	What it is
XDM (Experience Data Model)	Adobe's standard data model; every schema in AEP is built on it.
Schema composition	How classes, field groups and data types combine into a schema.
ExperienceEvent class	Time-series class for events; requires _id and timestamp.
Data modeling best practices	Adobe guidance on choosing classes, entities and relationships.
Identity fields	Marking schema fields as identities and primary identity.
Identity graph viewer	Inspect which identities are linked to one person.
Identity Graph Linking Rules	Unique namespaces and namespace priority to stop graph collapse.
Datasets	Storage containers for data that follows one schema.
Source connectors	Batch and streaming connectors that bring data into AEP.
Data Prep	Mapping and transforming source fields into XDM on ingestion.
Streaming ingestion	Sending records to AEP in near real time.
Real-Time Customer Profile	The merged, real-time view of each customer.
Query Service SQL	SQL syntax and functions for querying AEP datasets.
Sandbox tooling	Packages that move configuration between sandboxes.
AEP glossary	Adobe's official definitions of AEP terms.

Adobe Analytics

Term	What it is
eVar (dimension)	Conversion variables that persist and take credit.
eVar admin settings	Allocation, expiration and other eVar settings.
Merchandising eVars	Binding eVar values to products.
Processing rules	Transforming data as it is collected.
Processing order	The order Analytics applies rules and settings.
Classifications	Adding metadata to variable values.
Bot rules	Configuring bot filtering in a report suite.
Marketing channels	Channel rules and last-touch attribution.
Analysis Workspace	Adobe's main reporting and analysis tool.
Analytics terms	Glossary of Adobe Analytics terms.

Launch (Tags)

Term	What it is
Tags quick start	Getting started with properties, rules and libraries.
Data elements	Reusable variables that read values from the page.
Rules	Events, conditions and actions that drive tags.
Publishing flow	How libraries move from Development to Production.
Web SDK tag extension	Getting started with the Web SDK extension.
Datastreams	Edge Network configuration that routes Web SDK data.
sendEvent	The Web SDK command that sends XDM events.
_satellite object	Tags client-side JavaScript helpers.
Experience Platform Debugger	Browser extension for inspecting Adobe calls.
Assurance event transactions	Following events through the Edge Network.

Marketo

Term	What it is
Marketo glossary	Official Marketo Engage terms.
Setup steps	Initial Marketo setup checklist.
Configure protocols	Domains, tracking and protocols.
SPF and DKIM	Email authentication for deliverability.
Munchkin lead tracking	Web tracking with Munchkin.
Smart campaigns	Understanding smart campaigns.
Lead scoring program	Building a scoring program.
Salesforce sync setup	Connecting Marketo and Salesforce (from your board).

RTCDP

Term	What it is
Get started with Real-Time CDP	Adobe's overview of RTCDP and its workflow.
Segmentation Service	How audiences are built and evaluated.
Audience Builder (formerly Segment Builder)	The UI for building audience rules.
Audiences FAQ	Common questions about audiences and evaluation.
Merge policies	Rules for combining profile fragments.
Data Governance in RTCDP	Labels, policies and enforcement.
Automatic policy enforcement	How policies are checked at activation.
Audience activation blueprint	Reference architecture for activating audiences.
Adobe Target destination	Sharing audiences with Target for personalization.
Create destinations and activate data	Tutorial from your board.

AEM

Term	What it is
Cloud Manager	Programs, environments and pipelines.
AEM Cloud Service architecture	Author, publish, dispatcher and CDN.
Deploying to AEM Cloud Service	How code reaches AEM.
Editable templates	Templates built by template authors.
Core Components	Adobe's standard component library.
Content Fragments	Structured, channel-neutral content.
Experience Fragments	Reusable designed page sections.
Assets	AEM Assets (DAM) as a Cloud Service.
WKND tutorial	Adobe's hands-on AEM tutorial (from your board).

Target

Term	What it is
Target key concepts	How Target works.
Activity types	A/B, XT, Auto-Allocate, AP, MVT and more.
A/B tests	A/B test activities in Target.
Create an A/B test	Step-by-step A/B test setup (from your board).
Activity QA	QA links and preview.
A4T activities	Creating activities that use Analytics for Target.
Enterprise permissions	Properties and workspaces.
Target destination in AEP	Sharing AEP audiences with Target.

AJO

Term	What it is
Channel configuration	Getting started with AJO channel configuration.
Delegate email subdomains	Subdomain delegation for sending email.
Journey events	Unitary, business and other events that start journeys.
Configure a unitary event	Setting up person-level trigger events.
Journey types	Choosing between journey and campaign types.
Test your journey	Test mode and test profiles.
Business rule sets	Frequency capping with rule sets.
Decision items	Offers used in decisioning.
Action activity	Actions in journeys, including custom actions.
Guardrails and limitations	Product limits to design around.

CJA

Term	What it is
CJA guide	Customer Journey Analytics documentation home.
Connections	Bringing AEP datasets into CJA.
Data views	Reporting-time settings on a connection.
Create a data view	Step-by-step data view setup.
Derived fields	Reporting-time dimensions and metrics.
Validate stitching	Checking identity stitching results.
Attribution	Attribution models in CJA.
Calculated metrics	Building calculated metrics.
CJA vs. Analytics features	Feature comparison between the two products.
Data view basics (tutorial)	Tutorial from your board.

SQL

Term	What it is
Query Service SQL syntax	Supported SQL in Query Service.
SQL reference	Functions and commands.
Nested data structures	Querying nested XDM fields.
Writing queries	Best practices for running queries.
Output datasets	Saving query results as datasets.

JSON

Term	What it is
XDM system overview	How XDM schemas are defined.
XDM field dictionary	Standard XDM fields.
Schema Registry API	Managing schemas with JSON over the API.
Streaming ingestion API	Sending JSON records to AEP.

JavaScript

Term	What it is
_satellite object	Tags client-side helpers.
_satellite.track()	Triggering direct call rules.
_satellite.setVar()	Setting custom variables.
sendEvent	The Web SDK command.
Web SDK action types	Actions available in the Web SDK extension.

Tableau

Term	What it is
Types of calculations	Basic, LOD and table calculations.
LOD expressions	Level of Detail expressions overview.
FIXED LOD	FIXED Level of Detail expressions.
Parameters	Creating parameters.
Relationships	How analysis works with related tables.